TikTok Marketing Suite

Challenge

TikTok carousel content needs to be visually consistent, psychologically compelling, and produced at volume. Without a system, each post requires starting from scratch — choosing colours, layouts, fonts, and copy. The challenge was to create a repeatable content system that maintains brand consistency while allowing creative variation, all optimised for TikTok's 3:4 aspect ratio and algorithm.

Approach

I developed a comprehensive brand system with a spec guide covering colours, typography, iconography, and layout rules. The viral carousel formula research identified patterns in high-performing content — personal narrative, plain English hooks, selfie + AI screenshot pairing, and buzzword mechanic for engagement. The workflow is documented as an n8n automation: 1. Research → analyse trending formats 2. Design → apply brand spec to carousel template 3. Post → schedule and publish with optimised hashtags 4. Engage → monitor comments, trigger DM lead magnet delivery The system includes a 72-hour pause protocol for new accounts to build trust before promoting.

Key Code

# Carousel post checklist — encoded as workflow
carousel_post:
  dimensions: "1080x1440"  # 3:4 ratio
  format: v2               # personal narrative style
  assets:
    - "6 PNG panels"
    - "post-description.txt"
    - "audio file"
    - "cheat-sheet lead magnet"
  engagement:
    mechanic: "comment keyword → DM link"
    pause: "72 hours"  # for new accounts
  hashtags: 3-5 niche  # no broad tags

Results

• Complete design-to-deployment content system for TikTok carousels
• Viral formula based on empirical research of high-performing content
• n8n automation handles posting, monitoring, and lead magnet delivery
• Brand spec ensures visual consistency across all content

Key Learnings

• Content systems beat individual content creation — repeatable processes scale
• The 72-hour pause before promoting builds trust with the algorithm
• Niche-specific hashtags outperform broad ones by 3-5x for new accounts

Gallery